In 2024, Zscaler hosted its largest Sales Kick-Off event to date, welcoming 3,500 employees and select partners at Caesars Forum in Las Vegas. As the Senior Visual Design Lead, I collaborated with three other designers to develop the branding, signage, and collateral that defined the event's visual identity.
The theme was 'One Team,' and we utilized geometric shapes and patterns arranged on a grid system to emphasize the concept of diverse elements aligning to form a cohesive whole.
Zscaler embarked on a brand redesign in 2024, which necessitated updates to thousands of sales assets. The primary resource for the sales team, Zsource, served as a platform where employees could access materials to learn best practices and stay informed about resources to help close deals.
I led the design team in creating a new interface, streamlining the content to highlight the most frequently used materials for easier access.
The homepage served as the template and style guide for the rest of the site. This web platform was built around PowerPoint which gave members of the Revenue Enablement team the opportunity to design and update their own pages, and greatly reduced the number of creative requests. We designed several layout options and handed off PPT files with a library of assets.
Variations presented to the team.
Zscaler's 2023 Sales Kick-Off: Designing the Future
After years of rapid growth, Zscaler solidified its position as a cybersecurity industry leader. To navigate this new era, the company's 2023 Sales Kick-Off embraced the theme "Design the Future."
The branding for this event leaned heavily on architectural sketches, infusing a human touch into the visuals. Soft color palettes, sketchy lines, and watercolor effects evoked a sense of grit and optimism. Halftone elements seamlessly integrated the Zscaler brand while adding a unique twist.
Visual Themes: Human Touch, Foundation Building, Teamwork, Back to Basics, Grit
Concept mood board
Presentation deck template.
Storyboard for a large video wall animation in the main area of the conference location.
Stage design comp (top) and on location (bottom).
Zoom backgrounds
A company store called "The Shop" was set up near the main stage conference room, and the goal was to create merchandise that was NOT themed with the event. We wanted products and apparel that wouldn't be dated with the Sales Kick Off from that particular year.
Zscaler’s Revenue Enablement and Velocity (REV) team tasked me as lead designer to create a brand identity and set the visual tone for all subsequent assets.
Logo and lockup variations.
Presentation deck template.
Print piece sent to all sales reps as an on-hand guide. This was also converted to a Powerpoint file and hosted on the internal website.
Certifications are a significant component of Zscaler’s sales organization and partner ecosystem. While adhering to brand guidelines, I designed the branding, deck template, and video graphics to establish the program’s visual identity.
Partner University was a global event held in six locations. As an internal event, we had the freedom to design outside of traditional brand guidelines, creating a unique and memorable visual experience.
The team needed an agenda document they could fill in themselves and print on-site to distribute to attendees. The document was created in PowerPoint.
Colorado Christian University engaged me to develop a dynamic brand identity for their undergraduate and graduate admissions programs. The project included creating logos, a color palette, photography guidelines, and print and digital collateral.
As a Senior Designer at The Integer Group, I contributed to the launch of the HP account. HP tasked us with creating a comprehensive training system for retail store employees to educate them on their product lines. The deliverables included print, web, and video materials, providing detailed instructions on device operation and sales techniques.
As an Art Director at Factory Design Labs in Denver, I had the privilege of working on Oakley’s iconic ‘Beyond Reason’ campaign. My contributions spanned print, web, and in-store window displays.
To foster product expertise and drive user engagement, I designed the Zscaler Academy and Ascent programs. These gamified learning platforms, developed by the sales enablement team, offer certification paths for Zscaler’s products. My contributions included creating the logo, web interface, a badge system, and certification certificates.
At Sterling-Rice Group in Boulder, Colorado, I specialized in presentation design. I developed templates for both the agency and its clients, elevating the overall quality of client-facing materials.
Chip Ganassi Racing partnered with me to design exclusive apparel collections for both online and trackside sales. My primary focus was on the Indy Racing League, with additional projects for NASCAR and Grand Prix circuits.
